Reveal every nuance, every detail
The 36.3 megapixel FX-format advantage

Wedding, commercial or landscape, the D800 is the ultimate 36.3 MP FX-format camera for creative genius. Witness tonal range and precision rendered to supreme clarity, depth and texture. Make poster sized prints without sacrificing detail. Explore creative opportunities with ISO 100 to 6,400 (expanded up to 25,600)—shoot from dawn to dusk. Experience Nikon’s new Advanced Scene Recognition System featuring a 91,000-pixel RGB light meter capable of rendering unprecedented levels of accuracy to AF, AE, i-TTL flash control, face recognition and auto white balance. Nikon’s new EXPEED 3 image processing reduces color phase shifts seen with lesser systems, producing more faithful colors and tones while managing massive amounts of data at breakthrough speed. With the D800 in your hands, achieve what was once unreachable.

Broadcast quality video
A full cinematic experience

Filmmakers, multimedia professionals and event photographers—record Full HD 1080p at 30/25/24p or 720p at 60/50p in AVC format. Produce to your exacting vision when working in manual mode, controlling aperture, ISO, AF and shutter speed. Record uncompressed files via HDMI to an external recording device via HDMI. Widen production perspective using either Nikon FX or DX lens formats at Full HD 1080p and 16:9 aspect ratio. Attach headphones and check audio levels or monitor input via peak audio meters as displayed on the camera’s LCD monitor. Microphone sensitivity can be adjusted in up to 20 steps. Remotely start and stop video. Simultaneously Live View footage on the camera’s LCD monitor and external monitor during recording are possible.

Render every megapixel with precision
Fast, precise 51-point wide area coverage

Precise AF detection is critical to sharply render every pixel of the D800′s massive resolution count. An improved 51- point AF system with 15 Cross Type AF sensors, versatile AF area modes and superb AF detection in even the dimmest lighting deliver immediate, pinpoint focus. Fast shot-to-shot time, full resolution frame rate up to 4 fps, 6 fps in DX crop mode using MB-D12 Multi-Power Battery Pack and ultra fast CF and SD card write times. For more productive workflow, high-speed data transfer using USB 3.0 is realized. For demanding professionals, the D800 responds immediately and precisely.

Built-in GPS, mapping and e-Compass
Versatile shooting, fluid operation
Streamlined ergonomic design puts critical tasks a touch away

Intuitive design makes D800 operation a thing of beauty. A streamlined ergonomic body allows critical photography and video tasks, including Movie Record, Live View, White Balance and Picture Control to be performed at the touch of a button. Confirm image capture and view menu options, histograms, video settings and more using the D800′s super sharp 3.2-inch 921,000-dot LCD screen with 100% coverage. Anti-glare coating and auto brightness control ease of viewing, no matter the environment. Enlarge images up to 46x for on-the-spot focus confirmation. Magnesium alloy construction and environmental sealing make the D800 as comfortable in the field as in the studio.

EXPEED 3 image processing

Nikon’s EXPEED 3 technology extends and assures breathtakingly rich image fidelity and reduces noise, even at high ISO’s. EXPEED 3 is so powerful that it handles data-intensive tasks such as Full-HD video recording at 30p with ease.

Rich image previewing

The D800′s 3.2-inch super-sharp 921,000-dot LCD monitor automatically adjusts LCD brightness and visibility according to your environment for bright, crisp image playback, menu adjustment and Live View shooting. Enlarge images up to 46x to make on the spot focus confirmation—crucial for high resolution shooting.

Expand dynamic range with built-in HDR

Create a single image revealing an extremely wide dynamic range, but with less noise and rich color gradation than ever before. Combine two exposures at up to 3EV.

Dedicated picture control button

The convenient Picture control button provides six preset options: Vivid, Monochrome, Neutral, Standard, Landscape and Portrait for stills and video while 9 customizable settings provide advanced, personalized color control.

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Nikon D800 36.3 MP CMOS FX-Format Digital SLR Camera (Body Only)
Nikon D800E 36.3 MP CMOS FX-Format Digital SLR Camera (Body Only)

Select PowerShot models feature built in Wi-Fi® wireless technology making captured images and HD videos available easily for effortless sharing to friends and family. Compatible with Wi-Fi® (802.11 b/g/n wireless standard), these cameras can connect with compatible home networks or to wireless access points. You can easily share your images and videos by signing up on CANON iMAGE GATEWAY –an online service that lets you store images to an online album, and share your images on Facebook, Twitter, and YouTube. Upload images virtually anywhere, via your iPhone®, iPad®, or iPod touch® mobile devices by installing the free Canon CameraWindow app (The Android app is under development ). This app makes it easy to select and save images stored on your iOS devices and upload them to social networking sites, or email. Even without a mobile device, it is possible to send images to a PC, or even transfer images between Wi Fi® enabled PowerShot cameras.
* CANON iMAGE GATEWAY Online Photo Album available starting February 14, 2012. One time registration is required.
† iOS app will be available in March 2012 and the Android app will be available in May 2012.
‡ Compatible with iOS 4.3 or later.
A Camera To Carry Everywhere
Slim Design

Perfectly flat and just 0.78 inches thick, the PowerShot ELPH 530 HS digital camera is a testament to fine design’s power to thrill. This camera certainly fits in your pocket, but given the reaction it gets when it’s out, it may not spend much time there.
28mm Wide Angle Lens with 12x Optical Zoom

You’ll love the dynamic excitement the camera’s lens brings to your photography. Expansive scenes can now be captured in their entirety thanks to the 28mm Wide Angle Lens. And the 12x Optical Zoom (35mm equivalent: 28-336mm) lets you access close ups of distant subjects with all the clarity of Genuine Canon Optics.
Optical Image Stabilizer

Handheld shooting can often lead to camera shake, making photos and videos blurry. Canon’s Optical Image Stabilizer is a sophisticated system that uses lens shift technology to correct for unwanted camera movement. It makes handheld photography more practical, providing excellent image quality in many difficult shooting situations: outdoors at dusk, inside without a flash, and even at the telephoto end of the zoom range without a tripod. For photos, it enables shooting at slower shutter speeds, accommodating more low light shooting situations than ever before without having to boost ISO sensitivity. With camera shake and vibration reduced, you get a sharper, steadier image. And because it is an optical system, there is none of the image degradation typical with electronic image stabilizers.
UA Lens Technology

Pioneered by Canon, UA Lens technology makes possible compact lenses with remarkable optical performance. By using molded glass with an ultra high refractive index in aspherical lens elements, Canon has succeeded in reducing lens size while significantly reducing image aberrations. Another stellar example of cutting edge Canon optics, UA Lens technology helps make PowerShot digital cameras pocket friendly and capable of astounding image quality.
Experience the Power
Canon HS SYSTEM

The Canon HS SYSTEM lets you take bright, clear photos in an even wider range of shooting situations. Beautiful low-light shots are possible with minimal noise and maximum detail in highlight and shadow areas. The system is the result of two technologies brought together in PowerShot cameras: a high-sensitivity imaging sensor, which is able to capture more light; and the DIGIC 5 Image Processor, which actively reduces noise with high-speed image processing. The 12.1 Megapixel Canon CMOS sensor in the PowerShot SX260 HS incorporates advanced light reception technology that enhances sensitivity. The DIGIC 5 Image Processor provides a major boost in noise reduction, expanding the usable ISO range to an amazing high of ISO 3200. The Canon HS SYSTEM thus lets you use higher shutter speeds to capture clearer images with reduced noise and blur.
Canon DIGIC 5 Image Processor

The latest-generation Canon DIGIC 5 Image Processor brings phenomenal increases in processing speed and power. Improved chip architecture and algorithms deliver greatly expanded functionality with further refinement in image quality. Improved noise reduction produces clearer images when shooting in low light at high ISO speeds. Enhanced i-Contrast performance adjusts differences between light and dark areas to achieve even more natural-looking results. The faster processing speed also results in faster continuous shooting capability while maintaining full image quality. The DIGIC 5 Image Processor also makes possible a new, highly advanced automatic white balance system. Whereas conventional white balance makes an overall adjustment based on a single type of light source, the new Canon Multi-Area White Balance analyzes several areas of the image to determine whether different adjustments are needed, for example, for the main subject and the background.
Memorable Moments in Spectacular Full HD
Canon Full HD Video Advantage

In addition to the Canon HS SYSTEM, the combination of the advanced CMOS sensor and DIGIC 5 Image Processor in the PowerShot ELPH 530 HS makes it possible to shoot crisp, clear high definition video. Imagine the fun and excitement of being able to shoot spectacular 1080p Full HD video with stereo sound that you can later watch on your HDTV or download to your computer to share with family and friends. In addition to being able to shoot Full HD 1080p video at 24* frames per second, the PowerShot ELPH 530 HS can also shoot 720p HD video at 30** frames per second.
Dedicated Movie Button, Wind filter feature and Optical Zoom for easy video capture

It’s never been easier to shoot videos with a PowerShot digital camera. The PowerShot ELPH 530 HS has a dedicated movie button that lets you start and stop recording instantly. There is no need to go through layers of menus or operate switches or dials to switch to and from video recording mode. The camera is always ready to shoot stills or video whenever you want. The PowerShot ELPH 530 HS also incorporates an electronic wind filter, which suppresses wind noise that can muffle or distort the sound. And unlike less sophisticated point and shoot cameras, the PowerShot ELPH 530 HS lets you use the full range of optical zoom when you’re shooting a video.
HDTV playback via HDMI output and CEC

It’s easy to enjoy and share the videos you shoot with the PowerShot ELPH 530 HS. Simply connect its HDMI terminal to your HDTV using an HDMI cable. And because the PowerShot ELPH 530 HS supports HDMI CEC technology, you’ll be able to control the playback of your images and videos on any CEC enabled HDTV using the TV’s remote control. (CEC – Consumer Electronic Control – is part of the HDMI specification, enabling components in a system to communicate with one another.)
iFrame

With the PowerShot ELPH 530 HS, you can also shoot video in the Apple® iFrame format, which is a computer friendly standard that speeds up importing and editing of videos. It keeps file sizes small, making it more convenient to upload or e mail high quality videos. The iFrame format enjoys native support in compatible Mac and Windows video applications, making it unnecessary to perform time­consuming and often quality degrading conversions.
Get the Shot You Want with Just a Touch
PureColor LCD System

The PowerShot ELPH 530 HS digital camera’s large and bright 3.2 inch PureColor LCD wide screen makes it easy to view and frame your shots in high resolution (461,000 dots). PureColor technology delivers excellent contrast with rich, true to life color. Many LCD screens on the market today use a striped arrangement of dots that works great for text and menus, but is not ideal for imagery. The PowerShot ELPH 530 HS’s PureColor System LCD uses a delta arrangement of dots, which works better for the organic nature of photos and videos, allowing you to review your images with exceptional clarity with rich, true to life color. Moreover, you can view the LCD screen over a surprisingly wide angle – above, below or to either side – without color shifts and with minimal reflections. A scratchproof hard coating and a dust­repellent fluorine coating ensure a durable screen that dependably displays clear, vibrant images. The wide aspect ratio (16:9) provides ample room for information icons and touch buttons, preventing them from getting in the way of the image, and you can enjoy a brilliant full screen image when shooting or playing back your Full HD videos.
Touch Panel LCD with Touch Shutter

The PowerShot ELPH 530 HS features touch panel technology that makes using the camera more intuitive and fun. Simply touch the screen to choose and track an AF point, change camera settings, record and play videos and much, much more! It also has an innovative Touch Shutter function that allows you to release the shutter right from the screen. Just touch the desired subject with your finger. An AF box will appear and track the subject as it moves. Then just lift your finger to release the shutter. It’s that simple.
A Smarter Camera Means Better Photos and Videos
Smart AUTO

Smart AUTO for the PowerShot ELPH 530 HS has been significantly expanded, making it easier than ever to capture the sharp, bright, colorful images and videos you’re looking for. By assessing various factors in both the background and the subject, the system recognizes 58 predefined shooting situations and automatically selects the camera settings that will yield the best possible results. Simply frame the shot you want, and in dozens of common or challenging scenarios the camera takes care of the rest. Hard to capture shots such as moving subjects, night scenes, backlit subjects, and landscapes at evening or on a bright snowy day are instantly and effortlessly captured as “keeper” shots. Smart AUTO makes the PowerShot ELPH 530 HS ideal for capturing excellent quality still images and video on the go.

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Canon PowerShot ELPH 530 HS 10.1 MP Wi-Fi Enabled CMOS Digital Camera with 12x Optical Image Stabilized Zoom 28mm Wide-Angle Lens with 1080p Full HD Video and 3.2-Inch Touch Panel LCD (Black)
Canon PowerShot ELPH 530 HS 10.1 MP Wi-Fi Enabled CMOS Digital Camera with 12x Optical Image Stabilized Zoom 28mm Wide-Angle Lens with 1080p Full HD Video and 3.2-Inch Touch Panel LCD (White)

Prime FUJINON XF lenses deliver the highest image quality
Fujinon lenses have long been associated with delivering high quality images, with optics used for both broadcast TV and medium format cameras. Now the expertise borne out of this enviable optical heritage has been put into lenses for the FUJIFILM X-Pro1. Three compact XF Fujinon fast aperture prime lenses will be sold separately. The “XF18mmF2 R”, “XF 35mmF1.4 R” and “XF60mmF2.4 R Macro” all offer precise control over depth-of-field and deliver excellent out-of-focus bokeh thanks to the design of the molded aperture diaphragm blades. The blades are curved to create a circular image at all aperture settings, while the very edges of each blade are meticulously rounded off rather than simply cut off, which delivers a sharper image. In addition, the solid feel of the high-quality metal barrel and detailed exposure setting in 1/3 step increments using the aperture ring fuel your desire to capture more photos with every shot.

FUJIFILM original “X-Mount” maximizes lens performance
Specifically designed to maximize the mirrorless design of the body the X-Mount has a short flange back distance of just 17.7mm. This means the rear lens elements are as close as possible to the sensor. The wide opening allows the lens to be mounted deeper within the body – up to 7.5mm (approx) from the mount surface – reducing the back focus distance of each lens to the minimum possible, thus achieving high resolution all the way to the edge of the image.

Hybrid Multi Viewfinder
FUJIFILM’s revolutionary Hybrid Viewfinder first appeared in the X100. With its ability to instantly switch between an Optical Viewfinder and Electronic Viewfinder the Hybrid Viewfinder has added a new dimension to the pleasure of composing photographs. For the brightest viewing image, and to keep shutter lag to a minimum, users should choose the Optical Viewfinder. Those wanting focus confirmation, exposure information, white balance information and depth of field indicators should switch to Electronic Viewfinder. The Electronic Viewfinder provides an excellent “Live View” of your composition. This fusion of technologies allows users to enjoy composing their images through a bright viewfinder, but has the option to overlay vital picture taking information should this be required. Changing between the two viewfinders is simple, thanks to the switch on the front of the X-Pro1 body. When attaching a FUJINON XF-series lens on X-Pro1, both the viewfinder magnification and bright frame size automatically switch to support the lens focal length. Viewfinder magnification switches to 0.37x for the 18mm lens, and to 0.60x when the 35mm or 60mm lens is mounted, letting you compose your shot with the bright, crystal clarity of an optical image. The X-Pro1 also gives you the freedom to manually set a focal distance and switch between viewfinder magnifications.

Cutting edge technology in a beautiful camera body

The top and base are made from die-cast aluminum alloy which, combined with high quality touches like precise engraving on the top-plate and hand-enamelled lettering on the lenses, underlines the fact that the entire X-Pro1 system is built without compromise.
This eye for detail extends to the shutter speed dial and exposure compensation control that is precision milled from solid metal. Details like the shutter speed dial lock mechanism and the recessed exposure compensation dial are designed to prevent accidental movement of settings. The knurled finish on the sides of the dials feature rows of minutely milled squared pyramids for superb grip and confidence.
“Made in Japan” confirms that every part of the construction has had to meet FUJIFILM’s highest standards.
The lightweight, precision-milled lens hood (included with the lens) has been exclusively designed and machined from aluminum for the FUJINON XF lens. It’s compact size delivers superb light shading performance in a design that perfectly matches X-Pro1 styling.
Diameters of the aperture ring and focus ring of the 3 Fujinon XF-series interchangeable lenses are only slightly larger than the barrel for sleek uniformity of design. Precision machined from metal, the reassuring click of the aperture ring at each setting and the comfortable torque resistance when operating the focus ring enhances the shooting experience.
The X-Pro1′s leather-like finish designed for a quality look and durability. The synthetic leather offers resistance to the elements and high durability, while an original manufacturing process produces a texture with the look and feel of authentic leather.
The X-Pro1 has been designed with the photographer’s comfort in mind. The natural fit of the eyepiece provides excellent shielding from light leakage. A dioptric adjustment lens can also be attached.

Extending FUJIFILM’s photo film legacy

In film cameras, multiple exposures is the unique photographic technique of superimposing one image on another by double exposing a single frame of film. Through advanced digital processing the X-Pro1 can simulate this technique – just select Multiple Exposure mode and take your first shot. By viewing it in the Hybrid Multi Viewfinder or on the LCD screen, you can see how the finished multiple exposure will look and precisely frame the second shot.
Further enhancements have been made to the Film Simulation modes with the new Professional Color Negative Film Modes (Pro Neg. Std and Pro Neg. Hi) designed for X-Pro1 users working in the studio. If you’d like to shoot the same scene in a variety of Film Simulation modes, the X-Pro1 offers Film Simulation bracketing, along with AE, Dynamic and ISO bracketing.
FUJIFILM has also included Film Simulation modes, where the X-Pro1 simulates the colors and tonal qualities of popular FUJIFILM emulsions. These include the vibrant colors of Velvia, the softer skin tones of ASTIA and the natural look of PROVIA.
Enhance Monochrome Expression with Color Filters – Replicating the effects of monochrome film photography the X-Pro1 lets you use color filters to expand your photographic interpretation. Heighten contrast with the yellow filter and red filter or brighten greens and deepen reds with the green filter. Just as professional film photographers once selected a filter and printing paper to complement their creative vision, you can easily fine tune image quality with these filters. For those after a more nostalgic theme there’s a sepia filter too.

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Fujifilm X-Pro 1 16MP Digital Camera with APS-C X-Trans CMOS Sensor (Body Only)

The new Pentax K-01 is another bold effort from the manufacturer that is known for pushing camera size, color, durability, and now, design, to the limit. The contemporary, timeless K-01 houses a full array of advanced functions and user-friendly features in a camera body with remarkable form and function.

Marc Newson commissioned design
Pentax commissioned designer Marc Newson to develop the contemporary, timeless design of the Pentax K-01′s body. Newson’s retro-meets-contemporary design is evident in all elements of the
K-01 including the product logo, camera strap (included) and start-up screen that appears when the K-01 is powered on. Buttons, shutter release and control levers are purposefully placed and accented with colors for instant recognition including a vibrant red button for Video Recording and a brilliant green for the Pentax Green button. The mode dial and power switch are made of high-quality aluminum alloy, while the memory card slot and grip connectors are covered with protective rubber. The design optimizes both form and function on a camera that is as suitable on a photo shoot as it is in a museum display that honors design as art.

Exceptional image quality
The Pentax K-01 is equipped with a newly developed CMOS image sensor measuring 23.7 millimeters by 15.7 millimeters. With approximately 16.28 effective megapixels, this sensor assures high-speed readout of image data signals. The K-01 also features a new ¡§PRIME M¡¨ imaging engine to assure first-rate movie recording performance in a digital interchangeable lens camera. The K-01 offers an extra-wide sensitivity range ¡X from ISO 100 to ISO 12800, or to ISO 25600 when expanded using a custom function ¡X while minimizing digital noise at all sensitivity levels.

Compatibility with every Pentax K-mount lense ever made
The Pentax K-01 accepts a wide array of Pentax interchangeable K-mount lenses* so users may choose the most suitable lens for a particular subject or scene.
*K-, KA- KAF, KAF2, and KAF3- mount lenses can be used with the Pentax K-01, while screw-mount lenses, 645-system lenses and 67-system lenses can be used with an adapter. Some functions may not be available on certain lenses.

High-quality video recording
The Pentax K-01 features Full HD video-recording function to capture high-quality movie clips in 1080p resolution (1920 x 1080 pixels). H.264 compression format offers a choice of frame rate (30, 25 or 24 frames per second) to accommodate user-specific applications. Two new features facilitate video recording:

a video recording button for instant pushbutton start
and a stereo microphone with audio gain control and wind noise suppression for more realistic sound

Video record options are flexible, offering the photographer to select aperture or shutter exposure control, and Pentax Shake Reduction helps stabilize captured video. Users may add personal touches to recorded clips using various Custom Image modes or record subjects in a series of video clips with the Interval Movie Shooting mode. The Pentax K-01 also comes with an HDMI terminal (which allows the user to simultaneously output both Full HD movie clips and stereo sound) as well as an external microphone input terminal.

New-generation High Dynamic Range (HDR) mode
The High Dynamic Range mode (which produces one extra-wide-gamut blended photo from three images taken at different exposure levels) is accessible with a turn of the mode dial and allows users to select one of three exposure increments as well as the level of effect, while an automatic position adjustment function assures precise alignment of three images even when they are taken with a handheld K-01.

Custom Image Modes and Digital Filters for personalized expression
The Pentax K-01′s Custom Image modes allow users to select the most appropriate finishing touch for a particular subject or scene to express the photographer’s creative intention or taste. Two of the 11 Custom Images functions are Bleach Bypass to create a dramatic visual effect used in motion pictures and Cross Process to produce a fanciful image with unusual colors. The K-01 also features 19 distinctive digital filters including Miniature to convert an actual scene into an image full of miniature models for an unusual visual effect. Users may be more creative by applying multiple digital filters to a single image.

Smooth, quiet, high-speed burst shooting
The Pentax K-01′s high-speed burst shooting mode comes in handy when preserving the action of fast-moving subjects in a series of images, since it captures up to five images per second. With its mirrorless construction, the K-01 offers exceptionally silent mechanical operation that allows users to concentrate on photography even when shooting such subjects as stage performances.

Large, wide-angle 3.0 inch LCD monitor with approx. 921,000 dots
The Pentax K-01 features a large, easy-to-view, high-resolution 3.0 inch color LCD monitor with approximately 921,000 dots. The wide-view design assures a clear view of the monitor from approximately 170 degrees horizontally and vertically, which is useful in low- and high-angle shooting.

Pentax-original Shake Reduction (SR) mechanism for sharp, blur-free images
The Pentax K-01 incorporates the Pentax-developed SR mechanism, which effectively reduces annoying camera shake by approximately four shutter steps. Usable with all compatible lenses, including those produced for film-format SLR cameras, this mechanism produces sharp, blur-free images even under demanding conditions that are prone to camera shake, such as when using a telephoto lens, shooting in the dark without flash illumination, or capturing landscapes in the twilight. Equipped with the Pentax O-GPS1 device (an optional GPS unit launched in June 2011), the K-01′s SR system helps astrophotographers track and shoot celestial bodies.

Effortless, user-friendly Auto Picture and Scene modes
The Pentax K-01 features the Pentax-original, user-friendly Auto Picture mode, which selects the most appropriate shooting mode for a given subject or scene from Portrait, Landscape, Macro and other distinctive shooting modes, while optimizing all camera settings, such as aperture, shutter speed, white balance, saturation, contrast and sharpness. This allows a new photographer to concentrate on image composition and shutter opportunity. The K-01 also offers 19 different Scene modes to help simplify the photography of challenging subjects or scenes such as Night Scene Portrait mode, Pet mode, and Backlight Silhouette mode. Users simply choose a corresponding icon on the camera’s LCD monitor.

Additional features

TTL image-sensor metering, with a choice of multi-segment, center-weighted and spot modes
Contrast-detection autofocus system with 81 selectable focus points
DR (Dust Removal) mechanism to shake off dust adhering to the surface of the CMOS image sensor
CTE white-balance control mode to emphasize the predominant color of a particular scene, such as the sunset
A choice of four image size ratios (4:3, 3:2, 16:9 and 1:1) to accommodate different subjects and applications
Multi-exposure mode (up to nine exposures on a single image), with an auto exposure compensation function
Interval shooting mode, useful in time lapse recording of landscapes and flowers/plants from an exact same location and angle
Compatibility with the new-standard SDXC and UHS Speed Class 1 memory cards
SILKYPIX Developer Studio 3.0 for Pentax RAW image data development (developed by Ichikawa Soft Laboratory) included; in-camera RAW image development also available

Pentax 40mm F/2.8 Interchangeable Lens

Ultra low profile is only 0.36 inches thin at 1.8 oz.
Fixed focal length 40mm prime lens is equivalent to 61mm in the 35mm format.
Short 16 inch minimum focus distance.
Maximum F2.8 aperture is ideal for existing light photography and creative depth of field applications.
Nine rounded aperture blades produce extraordinarily smooth, natural bokeh.
Pentax SP (Super Protect) coating on lens surface helps repel elements and aids in cleaning.
Pentax KAF mount is compatible with current and past K-mount compatible cameras.

The new smc Pentax-DA 40mm F2.8 XS interchangeable lens is the world’s thinnest interchangeable lens.* The new 40mm combines with the Pentax K-01 camera body to deliver a unique compact system camera that is perfect for photographers who are as keen on design as they are on performance. Together, the K-01 and this 40mm lens system mark the intersection where high technology and high design meet.

* The world’s thinnest interchangeable lens for lens-interchangeable digital SLR cameras, as of February 1, 2012 (based on Pentax’s research).

Marc Newson commissioned design
The exterior of this ultra-slim new lens was designed by Marc Newson to complement the clean, contemporary design of the K-01 body.

Easy-to-use, super-thin lens
This unifocal standard lens offers a focal length equivalent to 61mm in the 35mm format and measures a mere 9.2 millimeters thin (only 0.36 inches) making it the world’s thinnest interchangeable lens. The ultra-thin design is highly portable and easy to store and carry. Designed with the acclaimed smc Pentax-DA 40mm F2.8 Limited lens in mind, the maximum aperture of the new lens is F2.8 to produce sharp, bright images in a wide range of applications, including snapshots, scenic photos, portraits, and even incident-light indoor shooting.

Exceptional image-description
Pentax conducted numerous image-quality tests of hundreds of images taken with this lens. Upon assessment, the lens offers outstanding optical clarity and subject reproduction characteristics. Rounded diaphragm blades produce a smooth, natural bokeh (out-of-focus) background effect.

SP coating to block dirt and dust
The front surface of this lens is treated with SP (Super Protect) coating, an exclusive fluorine compound applied to the surface through a vapor deposition process. This SP coating not only repels dust, water and grease, but also makes it easy to wipe off stubborn stains such as fingerprints and cosmetics.

Specifications
LENS MOUNT:
Pentax KAF
FOCAL LENGTH:
40mm (equiv 61mm)
APERTURE:
F2.8
MIN APERTURE:
F22
LENS CONSTRUCTION:
5 elements in 4 groups
ANGLE OF VIEW:
39°
MIN FOCUSING DISTANCE:
1.31′ (0.4m)
MAX MAGNIFICATION:
0.13X
FILTER DIAMETER:
27mm
DIAPHRAGM CONTROL:
Fully Automatic
NUMBER OF APERTURE BLADES:
9
MAX DIAMETER x MIN LENGTH:
2.5 x 0.36″ (62.9 x 9.2mm)
WEIGHT (W/O HOOD): 1.8 oz

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Pentax K-01 16MP APS-C CMOS Compact System Camera Kit with DA 40mm Lens (Black)
Pentax K-01 16MP APS-C CMOS Compact System Camera Kit with DA 40mm Lens (White)
Pentax K-01 16MP APS-C CMOS Compact System Camera Kit with DA 40mm Lens (Yellow)

Go the distance
Versatile 26x optical zoom

An incredible 26x optical Zoom-NIKKOR glass lens (22.5-585mm) with optical VR Image Stabilization brings sharp focus to images taken when you can’t get close. Capture stills and movies with 26x optical zoom versatility. A side zoom lever facilitates your control over the optical zoom. The optical VR Image Stabilization minimizes the effects of blur.

HD movies in an instant
HD (720p) movies with stereo sound

With a touch of the dedicated movie record button, you can instantly begin recording amazing HD (720p) movies utilizing the power and scope of the L810′s 26x optical zoom. Sound is automatically recorded in stereo. When you want to view your movies on the big screen, the built-in HDMI port makes it easy.

Easy viewing, indoors or out
Brilliant 3.0-inch LCD monitor

Frame and share your stills and movies on the large and sharp 3.0-inch LCD color monitor. Its ultra-high-resolution monitor featuring 921,000 dots shows every detail to precision. Anti-glare coating provides easy viewing of photos and HD movies.

Special effects and filters
Creativity inspired
Color your world any shade you like

Try something new and shoot either stills or movies in different colors such as Nostalgic Sepia for an old fashioned look or black and white for a vintage feel. You can also choose various color options such as Standard, Vivid or Cyanotype. Add a touch of creativity to your next photo or movie project.

Keep it simple or simply shoot
Easy Auto and a host of scene modes

Keep it simple. Let the camera determine the best settings for the job with Easy Auto Mode, including pre-programmed settings for Portrait, Night Portrait, Landscape, Night Landscape and Close-up. When set, the camera will automatically recognize the scene and optimize the camera settings to capture the best shot.

Smart Portrait System with Smile Timer
Make everyone look great

Use Nikon’s Smart Portrait System with Smile Timer, a mode that automatically recognizes when a subject is smiling. Also included are Blink Warning and Red-Eye Fix™. Use the Skin Softening feature to perfect complexion imperfections.
3D still image photography
New 3D photography

The L810 is capable of 3D still image photography. Enjoy viewing these still images simply by connecting to a 3D HDTV using the camera’s HDMI port.

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Nikon COOLPIX L810 16.1 MP Digital Camera with 26x Zoom NIKKOR ED Glass Lens and 3-inch LCD (Red)
Nikon COOLPIX L810 16.1 MP Digital Camera with 26x Zoom NIKKOR ED Glass Lens and 3-inch LCD (Blue)
Nikon COOLPIX L810 16.1 MP Digital Camera with 26x Zoom NIKKOR ED Glass Lens and 3-inch LCD (Black)

Your destination awaits
Stills and movies up to 42x zoom

With a 42x optical Zoom-NIKKOR ED glass lens, an incredible world of optical power and versatility awaits you. Shoot from 24mm wide-angle then zoom to an amazing 1,000mm and capture distant images. In addition, its close-up macro mode is incredible, allowing you to focus as close as 0.4 inches (1cm). The optical Vibration Reduction system minimizes the chance of blur while you take both photos and movies and the side zoom control provides easy access to the P510′s powerful zoom capabilities.

Every nuance delivered
16.1 megapixel CMOS processing power

A 16.1 MP CMOS sensor expertly manages high-resolution imagery, delivering exceptional quality in any environment. Even when shooting in low light, your photos and movies will look great. The backside illuminated CMOS technology increases the flow of light to the CMOS sensor’s surface, thereby yielding improved quality and minimum image noise.

Capture the spontaneous
High-speed continuous shooting

Don’t let a slow performing camera allow you to miss a single moment! Enjoy non-stop shooting with the P510′s incredibly fast and responsive performance—up to 5 shots in approximately one second. So whether you’re at a sporting event where the action never stops or are simply hoping to capture those fleeting smiles, the P510 delivers all the action with pinpoint accuracy.

Where have you been?
Built-in GPS and geotagging features

A long way from home? Switch on the built-in GPS feature and check your progress. As you shoot, your files are geotagged and provide a visual travelogue that pinpoints latitude and longitude. Geotagged photo and movie files integrate with Nikon’s my Picturetown® photo sharing site, Google Earth™ and Nikon View NX2™ software. Access all the P510 has to offer on its stunningly vivid, ultra-high-resolution 3-inch LCD monitor.

Majestic moments in action
Full HD (1080p) movies with stereo sound

Capture those once in a lifetime moments with vibrant Full HD (1080p) movies. With a single touch of the button, record movies using continuous AF and stereo sound. Choose from special effects such as High Contrast Monochrome or Nostalgic Sepia and add a creative touch to your movies. You can even shoot in slow- or fast-motion for more dramatic action sequences. The P510 connects easily to your HDTV via the HDMI port so you can share the sights and sounds of your adventure.

Creative effects
Graceful images, memorable moments

Put your personality into every photo. The P510 boasts a variety of quick creative options that include Backlight HDR.
3-inch ultra-high-resolution (921,000 dot) Vari-angle LCD monitor
Gain new perspectives

Use the 3-inch ultra-high-resolution (921,000 dot) Vari-angle LCD monitor to capture the most unconventional angles.
pre-programmed Scene modes
Camera does the thinking for you

Keep it simple. Let the camera determine the best settings for the job with 20 pre-programmed Scene modes including Sunset mode.
Easy Panorama mode
Frame wide panoramas

Easy Panorama mode automatically combines multiple shots into a seamless 180º or 360º panoramic image. Create unique wide views of your scene.

Amazon Links
Nikon COOLPIX P510 16.1 MP CMOS Digital Camera with 42x Zoom NIKKOR ED Glass Lens and GPS Record Location (Black)
Nikon COOLPIX P510 16.1 MP CMOS Digital Camera with 42x Zoom NIKKOR ED Glass Lens and GPS Record Location (Red)
Nikon COOLPIX P310 16.1 MP CMOS Digital Camera with 4.2x Zoom NIKKOR Glass Lens and Full HD 1080p Video

From near to far
6x optical Zoom-NIKKOR glass lens

There’s a lot that happens in your life that shouldn’t be missed. Shoot with a 6x (26mm–156mm) optical Zoom-NIKKOR glass lens to capture close-ups, wide-angle and distance shots for both photos and movies. Shooting movies of the band without a tripod? Zoom in and out on each musician-S3300′s optical VR Image Stabilization system minimizes the effects of camera shake in both stills and movies.

Stylish, trim and easy to use
Maximum results, minimal fuss

Get super simple camera operation with the S3300 starting with minimal buttons and modes to fumble through. You’ll love the ultra-intuitive command and feature buttons and the easy-to-understand menu. And when it comes to size, this camera is thinner than 1 inch and weighs just 4.6 ounces to easily fit in your pocket or purse.

Wish I had a movie of that…
HD (720p) movies at the touch of a button

For every memorable moment, comes the S3300. Simply touch a button and start recording movies. Memorable moments are saved in high quality HD (720p) with sound. Show friends what you captured right away with the bright 2.7-inch LCD monitor, or play back your movies and photos on an HDTV, computer or upload to the Web.

Amazon Links
Nikon COOLPIX S3300 16 MP Digital Camera with 6x Zoom NIKKOR Glass Lens and 2.7-inch LCD (Pink)
Nikon COOLPIX S3300 16 MP Digital Camera with 6x Zoom NIKKOR Glass Lens and 2.7-inch LCD (Silver)
Nikon COOLPIX S3300 16 MP Digital Camera with 6x Zoom NIKKOR Glass Lens and 2.7-inch LCD (Red)
Nikon COOLPIX S3300 16 MP Digital Camera with 6x Zoom NIKKOR Glass Lens and 2.7-inch LCD (Purple)

Portable versatility
Compact, powerful 10x optical zoom

Imagine the photos and movies you can capture with a compact camera that features a powerful 10x optical zoom lens. Vary your shots: zoom out to capture the fun and laughter at a party, zoom in to frame a winning goal. Your photos and HD movies will be sharp and clear thanks to the S6300′s versatile 10x optical Zoom-NIKKOR glass lens (25–250mm) with built-in optical VR Image Stabilization technology.

Capture all the family action
High-resolution 16.0 MP CMOS sensor

With the S6300′s 16.0 MP CMOS sensor, awesome images can be shot under challenging low-light conditions. Capture spontaneous fast action with this highly responsive camera. Nikon’s CMOS sensor technology directs a maximum amount of light to each pixel to render high image quality even when the light is dim.

Bring it home in motion
Full HD (1080p) movies with stereo sound

Touch a button and start your movie recording with continuous autofocus and stereo sound! Memorable moments are saved in Full HD (1080p). Get creative and have fun recording slow- and fast-motion movies, too. When you’re ready, play back your movies and photos on an HDTV (via the camera’s HDMI port) or a computer. Best yet, upload to the Web to share your memories with everyone.

Easy Panorama Mode
Wide-view panoramas
Get 180º and 360º views of your world

Easy Panorama Mode combines multiple shots into a seamless 180º or 360º panoramic image. Begin by focusing on your starting point. Once the camera detects your directional pan, the shooting starts and images begin stitching together in-camera. Use the handy in-monitor guidelines to keep the view aligned and track your progress. Amazing!

In-camera Special Effects
Make it fun for all
A host of in-camera Special Effects

Apply in-camera Special Effects such as Low Key, High Key, Nostalgic Sepia, even Selective Color to add a creative touch to images and movies. Or, add a creative Filter Effect like Fisheye or Miniature to your still shots in playback.

Intuitive camera operation
Great photos have never been easier

The S6300 is so easy to use—just turn on the camera and shoot! Super simple camera operation starts with minimal buttons and modes.
Smart Portrait System with Smile Timer
Flattering portraits every time

You’ll love Nikon’s Smart Portrait System with Smile Timer, a mode that automatically recognizes when a subject is smiling and releases the shutter.

Amazon Links
Nikon COOLPIX S6300 16 MP Digital Camera with 6x Zoom NIKKOR Glass Lens and Full HD 1080p Video (Blue)
Nikon COOLPIX S6300 16 MP Digital Camera with 6x Zoom NIKKOR Glass Lens and Full HD 1080p Video (Red)
Nikon COOLPIX S6300 16 MP Digital Camera with 6x Zoom NIKKOR Glass Lens and Full HD 1080p Video (Black)

Incredible reach and versatility
18x optical Zoom-NIKKOR ED glass lens

Explore new horizons with a far-reaching 18x zoom. Zoom in to create a colorful still life display of trinkets and charms inside a covered market, then zoom out and frame a stunning wide-angle sunset. The S9300 boasts an 18x optical Zoom-NIKKOR ED glass lens (25–450mm) with optical VR Image Stabilization, which minimizes the chance of blur when shooting photos and movies.

Superb low-light shooting
High-resolution 16.0 MP CMOS sensor

The S9300′s 16.0 megapixel CMOS sensor expertly manages high-resolution imagery, delivering the exceptional image quality you expect from Nikon. Even when shooting in low light, the photos and movies you create will be so vibrant, they’ll transport you back to the instant they were created. Nikon’s backside-illuminated CMOS sensor technology increases the flow of light to the sensor’s surface, thereby yielding improved image quality and reduced noise.
Built-in GPS, mapping and e-Compass
Where have you been?
GPS mapping and electronic compass pinpoint photo and movie locations

Bring bragging rights to your next social network post, and prove to your friends where you’ve been. Track your travels through your photos and movies. With GPS turned on, all your files are instantly geotagged, providing a visual travelogue that pinpoints latitude and longitude. Integrate your geotagged photo and movie files with Nikon’s my Picturetown? photo sharing site, Google Earth? and Nikon ViewNX 2?.

Memories in motion
Full HD (1080p) movies with 18x zoom, continuous autofocus and stereo sound

Recall the sights and sounds of the nightlife in Cancun or the unique mood of a rain forest. With a single touch of a button, record Full HD (1080p) movies with stereo sound. Continuous autofocus keeps your moving subject in focus, and the S9300′s full 18x optical zoom range with two-speed control is available during movie recording. Vary the mood by adding in-camera Special Effects, or capture slow- or fast-motion movies. Then watch your movies on an HDTV via the built-in HDMI port.

Add your personal touch
Get creative with in-camera effects

Add your personal touch to everything you capture. Apply in-camera special effects such as Low Key, High Key, Nostalgic Sepia, even Selective Color, and put a little variety into images and movies. Bring new creative looks to still images by applying a filter effect like Fisheye or Miniature. The best part: you can instantly share your creations with fellow travelers as they gather around the S9300′s large, high-resolution 3.0-inch LCD monitor.

Easy Panorama Mode
Panoramas at the touch of a button
Easy Panorama Mode for stunning panoramic photos

Creating expansive panoramic photos has never been easier. Easy Panorama Mode combines multiple shots into a seamless 180° or 360° panoramic image. Begin by focusing on your starting point, then start panning across the scene. Once the S9300 detects your direction, the shooting starts and the images begin stitching together in-camera.

Amazon Links
Nikon COOLPIX S9300 16 MP CMOS Digital Camera with 18x Zoom NIKKOR ED Glass Lens and Full HD 1080p Video (Black)
Nikon COOLPIX S9300 16 MP CMOS Digital Camera with 18x Zoom NIKKOR ED Glass Lens and Full HD 1080p Video (Red)
Nikon COOLPIX S9300 16 MP CMOS Digital Camera with 18x Zoom NIKKOR ED Glass Lens and Full HD 1080p Video (Silver)

Key Features
18.2 Megapixel Back-illuminated Exmor R CMOS Image Sensor

The 18.2MP Exmor R CMOS sensor captures ultra-high definition images that take full advantage of the camera’s sharp Carl Zeiss Vario-Tessar lens. The sensor enables advanced processing that reduces noise levels up to 6 times more than other sensors, resulting in stunning low light images with incredible details.
Waterproof and dustproof

The sleek and stylish DSC-TX200V fits the slimmest pocket or purse. Thanks to its airtight construction, it is dustproof as well as waterproof to a depth of 16 feet.
Slim glass design plus a 3.3-inch OLED
The DSC-TX200V features a sleek, polished glass camera front without protruding lenses or control buttons, making it one of the thinnest cameras in its class, and adding to its water- and dust-proof design. The 5X optical zoom extends internally, and scenes can be composed or played back on the camera’s bright and colorful 3.3-inch OLED monitor.
Hi-speed AF
To improve focusing speed and sensitivity, the Exmor R CMOS sensor uses its rapid 240fps throughput to deliver high-quality image signals to the camera’s BIONZ processor, which provides intelligent response data to a new high speed actuator motor in the lens. The result is fast, DSLR-like focusing speeds even in low light.
Full HD 1080/60p
Record crystal clear movies at the highest resolution available with capabilities for 60p in 1080.3 This provides stunning, fast motion video with less distortion for playback on your HD TV.2 With dual record of stills and movies, you can shoot both at the same time.
Optical zoom plus Clear image zoom
Most digital zooms use electronic cropping to get closer to the subject, resulting in unsharp images. With Clear Image Zoom the powerful processor compares patterns found in adjacent pixels and creates new pixels to match selected patterns, resulting in more realistic, higher-quality images. Clear Image Zoom doubles optical zoom for closer photos.

Capture the decisive moment with up to 10fps
Capture full 18.2 megapixel resolution images at up to 10 frames per second, helping to ensure that the decisive moment is captured such as the soccer ball flying into the goal. In addition, a mechanical shutter helps reduce distortion when continuously shooting moving subjects.
Optical SteadyShot with Active Mode
Optical SteadyShot with Active Mode for blur-free movies even while walking. Camera-shake compensation using Optical SteadyShot/Active Mode has been improved with the addition of new electronic image stabilization. Now it’s easier than ever to obtain sharp, blur-free movies even when zooming in unsteady situations, such as shooting with one hand while walking.
Picture Effect for more expressive photos
Picture Effect adds a new level of expression to photos, making ordinary landscapes and portraits come to life by heightening mood and emphasizing certain attributes. Select camera models have up to nine different effects.
Photo Creativity
Photo Creativity allows you to fine-tune your exposure settings, such as brightness, color, and vividness, and quickly choose the right enhancement for your subject. Now you can view Picture Effects and Photo Creativity effects in real time on the camera’s monitor or in the viewfinder before shooting.
Background Defocus
DSLR photographs are often beautiful because they blur the background, putting the emphasis on the subject. Now our point-and-shoot cameras can deliver this signature DSLR benefit. The system takes two shots, identifies the background and applies a defocused background keeping the subject crisp and clear.
Superior Auto mode
Get cleaner, more dynamic pictures and fewer missed shots. The DSC-TX200V automatically recognizes the correct scene mode, then quickly shoots and combines up to six shots to produce images with greater clarity, optimum dynamic range using backlight correction HDR technology and lower image noise using 6 shots layering technology. Superior Auto intelligently detects 33 scenes for still images and movies, making it easy to get the best shot.
Face Detection technology
Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.
Smile Shutter technology
Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.
Anti-blink Function
It’s frustrating to capture the perfect shot, only to review it later and discover subjects blinked during the photo. The Anti-blink function works to help counter blinking and squinting. When the camera is set to Soft Snap, the Anti-blink function captures two images, recording only the photo with less squinting. If a blink is detected in other shooting modes, a warning will be displayed after you take the shot.
Soft Skin mode
Portrait subjects will love the results. Soft Skin mode recognizes skin tones and reduces the appearance of blemishes and wrinkles without affecting the rest of the shot.
Intelligent Scene Recognition (iSCN) Mode
Intelligent Scene Recognition (iSCN) Mode automatically detects 33 different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings. iSCN has two modes: Auto and Advanced. In Auto Mode, the camera takes a single shot using the optimal settings. In Advanced Mode, the camera takes a photo with the optimal settings and, if in difficult lighting (low light or back light) immediately takes a second photo with another optimized setting so you can choose which to keep.
Natural Flash
Conventional point-and-shoot camera flash shots just don’t capture colors the way the eye sees them. Natural Flash mode takes a reference shot without flash and then uses that reference to correct the color, for far more lifelike images.
Motion Detection
Motion Detection, along with Face Motion Detection adjusts ISO sensitivity and increases the shutter speed when movement is detected, reducing blur in moving subjects and faces.

Amazon Links
Sony Cyber-shot DSC-TX200V 18.2 MP Digital Camera with 5x Optical Zoom and 3.3-inch OLED (Red) (New Model)
Sony Cyber-shot DSC-TX200V 18.2 MP Digital Camera with 5x Optical Zoom and 3.3-inch OLED (Violet) (New Model)
Sony Cyber-shot DSC-TX200V 18.2 MP Digital Camera with 5x Optical Zoom and 3.3-inch OLED (Silver) (New Model)