Prime FUJINON XF lenses deliver the highest image quality
Fujinon lenses have long been associated with delivering high quality images, with optics used for both broadcast TV and medium format cameras. Now the expertise borne out of this enviable optical heritage has been put into lenses for the FUJIFILM X-Pro1. Three compact XF Fujinon fast aperture prime lenses will be sold separately. The “XF18mmF2 R”, “XF 35mmF1.4 R” and “XF60mmF2.4 R Macro” all offer precise control over depth-of-field and deliver excellent out-of-focus bokeh thanks to the design of the molded aperture diaphragm blades. The blades are curved to create a circular image at all aperture settings, while the very edges of each blade are meticulously rounded off rather than simply cut off, which delivers a sharper image. In addition, the solid feel of the high-quality metal barrel and detailed exposure setting in 1/3 step increments using the aperture ring fuel your desire to capture more photos with every shot.

FUJIFILM original “X-Mount” maximizes lens performance
Specifically designed to maximize the mirrorless design of the body the X-Mount has a short flange back distance of just 17.7mm. This means the rear lens elements are as close as possible to the sensor. The wide opening allows the lens to be mounted deeper within the body – up to 7.5mm (approx) from the mount surface – reducing the back focus distance of each lens to the minimum possible, thus achieving high resolution all the way to the edge of the image.

Hybrid Multi Viewfinder
FUJIFILM’s revolutionary Hybrid Viewfinder first appeared in the X100. With its ability to instantly switch between an Optical Viewfinder and Electronic Viewfinder the Hybrid Viewfinder has added a new dimension to the pleasure of composing photographs. For the brightest viewing image, and to keep shutter lag to a minimum, users should choose the Optical Viewfinder. Those wanting focus confirmation, exposure information, white balance information and depth of field indicators should switch to Electronic Viewfinder. The Electronic Viewfinder provides an excellent “Live View” of your composition. This fusion of technologies allows users to enjoy composing their images through a bright viewfinder, but has the option to overlay vital picture taking information should this be required. Changing between the two viewfinders is simple, thanks to the switch on the front of the X-Pro1 body. When attaching a FUJINON XF-series lens on X-Pro1, both the viewfinder magnification and bright frame size automatically switch to support the lens focal length. Viewfinder magnification switches to 0.37x for the 18mm lens, and to 0.60x when the 35mm or 60mm lens is mounted, letting you compose your shot with the bright, crystal clarity of an optical image. The X-Pro1 also gives you the freedom to manually set a focal distance and switch between viewfinder magnifications.

Cutting edge technology in a beautiful camera body

The top and base are made from die-cast aluminum alloy which, combined with high quality touches like precise engraving on the top-plate and hand-enamelled lettering on the lenses, underlines the fact that the entire X-Pro1 system is built without compromise.
This eye for detail extends to the shutter speed dial and exposure compensation control that is precision milled from solid metal. Details like the shutter speed dial lock mechanism and the recessed exposure compensation dial are designed to prevent accidental movement of settings. The knurled finish on the sides of the dials feature rows of minutely milled squared pyramids for superb grip and confidence.
“Made in Japan” confirms that every part of the construction has had to meet FUJIFILM’s highest standards.
The lightweight, precision-milled lens hood (included with the lens) has been exclusively designed and machined from aluminum for the FUJINON XF lens. It’s compact size delivers superb light shading performance in a design that perfectly matches X-Pro1 styling.
Diameters of the aperture ring and focus ring of the 3 Fujinon XF-series interchangeable lenses are only slightly larger than the barrel for sleek uniformity of design. Precision machined from metal, the reassuring click of the aperture ring at each setting and the comfortable torque resistance when operating the focus ring enhances the shooting experience.
The X-Pro1′s leather-like finish designed for a quality look and durability. The synthetic leather offers resistance to the elements and high durability, while an original manufacturing process produces a texture with the look and feel of authentic leather.
The X-Pro1 has been designed with the photographer’s comfort in mind. The natural fit of the eyepiece provides excellent shielding from light leakage. A dioptric adjustment lens can also be attached.

Extending FUJIFILM’s photo film legacy

In film cameras, multiple exposures is the unique photographic technique of superimposing one image on another by double exposing a single frame of film. Through advanced digital processing the X-Pro1 can simulate this technique – just select Multiple Exposure mode and take your first shot. By viewing it in the Hybrid Multi Viewfinder or on the LCD screen, you can see how the finished multiple exposure will look and precisely frame the second shot.
Further enhancements have been made to the Film Simulation modes with the new Professional Color Negative Film Modes (Pro Neg. Std and Pro Neg. Hi) designed for X-Pro1 users working in the studio. If you’d like to shoot the same scene in a variety of Film Simulation modes, the X-Pro1 offers Film Simulation bracketing, along with AE, Dynamic and ISO bracketing.
FUJIFILM has also included Film Simulation modes, where the X-Pro1 simulates the colors and tonal qualities of popular FUJIFILM emulsions. These include the vibrant colors of Velvia, the softer skin tones of ASTIA and the natural look of PROVIA.
Enhance Monochrome Expression with Color Filters – Replicating the effects of monochrome film photography the X-Pro1 lets you use color filters to expand your photographic interpretation. Heighten contrast with the yellow filter and red filter or brighten greens and deepen reds with the green filter. Just as professional film photographers once selected a filter and printing paper to complement their creative vision, you can easily fine tune image quality with these filters. For those after a more nostalgic theme there’s a sepia filter too.

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Fujifilm X-Pro 1 16MP Digital Camera with APS-C X-Trans CMOS Sensor (Body Only)

Two sets of lens that work in the same way as human eyes. Our ability to perceive depth comes from viewing an object along two different lines of sight. This phenomenon is called parallax. The FinePix REAL 3D W3 is fitted with two lenses to capture realistic images that are unchanged from how human eyes see them. Both optical 3x zoom lenses capture subjects beautifully, even from a distance. The camera’s newly developed stainless steel frame maintains the optical axis with high precision.

All these features are combined in a light, compact, stylish body. With its two 10 megapixel sensors, the FinePix REAL 3D W3 captures even the finest of details. The synchronized control of the two sensors and lenses prevents any inaccuracy between the two images and produces a perfectly matched pair of images which, when combined, produce a single image with a very natural sense of depth. Image data captured by the twin lens-CCD system is processed by the newly developed RP (REAL PHOTO) Processor 3D HD. The technology merges the left and right images into a single image. This processor is also the power behind 3D Auto–the function that lets even first-time users take stunning HD-quality images effortlessly. And not only can it shoot in spectacular 3D, but you can also switch to standard 2D mode and use it as a normal camera. There are even special features that allow you to use the fact that the camera has two lenses and two sensors and take two different photos at once. Super Intelligent Flash and Scene Position are featured to automatically make the optical settings to match your scene.

Plus, you can see your 3D movies and photos with the naked eye. The large 3.5-inch LCD screen displays high-resolution, high-contrast 3D images and movies without the need for glasses. See it in all its glory with your own eyes. High Luminosity Mode displays images 1.5x brighter and reproduces color 1.8 x deeper, allowing you to enjoy clear, distinct and vivid images. Simply connect your W3 camera to a 3DTV using a HDMI cable and sit back and enjoy all your photos and home movies in amazing high definition 3D. Try out Fujifilm’s 3D printing system which prints 3D images directly on to special lenticular sheets. The result is photos with spectacular depth, and memories preserved in beautiful 3D.

FinePix REAL 3D Technology pioneers a new dimension in imaging

Fujifilm FinePix Real 3D W3 digital camera highlights
Fujinon Lens – Two Sets of Lens that Work in the Same Way as Human Eyes
Our ability to perceive depth comes from viewing an object along two different lines of sight. This phenomenon is called parallax. The FinePix REAL 3D W3 is fitted with dual lenses to capture realistic images that are unchanged from how human eyes see them. Both optical 3x zoom lenses capture subjects beautifully, even from a distance. The camera’s newly developed stainless steel frame maintains the optical axis with high precision. All these features are combined in a light, compact, stylish body.

3D CCD System – Natural Sense of Depth with Synchronized Control of Two CCDs
With its two 10 megapixel sensors, the FinePix Real 3D W3 captures even the finest of details. The synchronized control of the two sensors and lenses prevents any inaccuracy between the two images and produces a perfectly matched pair of images which, when combined, produce a single image with a very natural sense of depth.

RP (REAL PHOTO) Processor – New REAL PHOTO Processor 3DHD
Image data captured by the dual lens-CCD system is processed by the newly developed RP (REAL PHOTO) processor 3DHD. The technology merges the left and right images into a single image. This processor is also the power behind 3D Auto – the function that lets even first-time users take stunning HD-quality images effortlessly.

Advanced 2D Mode

With two lenses and two sensors, the W3 camera is effectively two cameras in one. These advanced 2D modes allow you to benefit from the two cameras independently with Dual Shooting modes taking two shots at the same time and capturing the same scene in different colors, at different zoom lengths and at different sensitivities.

Tele/Wide Simultaneous Shooting
Zoom in on your subject and also take a wide-angle shot of the same scene at the same time. The twin-lens system lets you freely set the zoom magnification for one lens while the other is set to wide angle, letting you capture the exact same instant with totally different angles of view.

2-Color Simultaneous Shooting
Change the settings and with one press of the shutter, you can take two photos of the same scene with a different color tonality. Set one lens system to Standard and the other to the vivid colors of Chrome. You can also capture the scene in both Standard and vintage Black & White or shoot simultaneously with Chrome and Black & White. Fujifilm doubles your enjoyment of every moment.

2-Sensitivity Simultaneous Shooting
Take two photos of the same instant – one at high sensitivity and one at low sensitivity. For example, you can take panned shots of a moving subject at the exact same instant with different degrees of background motion blur. In dark scenes, you can prioritize blur reduction for one shot, and image quality for the other. For times when you are not sure which sensitivity setting is best, you can shoot the moment at two settings and later pick the image to keep during playback.
Fujifilm FinePix Real 3D W3 digital camera highlights

Intuitive Interface & Operation

Introducing easy to navigate interface and smooth operation for a better 3D / 2D shooting experience.

Design & Interface
One-hand grip slim design; featuring grip parts, this body delivers you the utmost grip comfort when shooting and opening the barrier with one hand.

Sliding Barrier
With a sliding barrier protecting the lenses, the camera is designed for ease of operation.
Fujifilm FinePix Real 3D W3 digital camera highlights

One-touch 3D/2D Switch
Control button for one-touch switching between 3D and 2D shooting and playback

Mode Dial
Smooth mode dial control can easily be done when choosing for the right shooting mode.

Slim Body
Designed with the smart look, this compact slim body allows mobility and convenience.

Playback Function
Featuring an innovative 3D viewing LCD monitor, you can playback the results both in 3D and 2D right on the spot.

Micro Thumbnail View
Up to 100 pictures can be viewed at a time in a 10×10 array of micro thumbnails. Convenient for smooth and comfortable playback.

Slideshow
Bring your photos to life! Close-ups of detected faces are shown in slideshow style.

3D File Format
For 3D image recording, the FinePix REAL 3D system adopts the MP format for stills and 3D-AVI format for movies. MP format is the “multi-picture format” standardized by CIPA. FinePix REAL 3D W3 can also simultaneously record still images in both MP format (3D) and JPEG (2D). 3D-AVI adopts the widely used AVI multimedia container format. Adoption of these formats enables 2D playback of recorded images on the user’s current personal computer.

SD/SDHC Memory Card Slot
The versatile card slot is compatible with SD and high-capacity Secure Digital (SDHC) memory cards.

Expanded World of “View 3D”

3D excitement begins the moment you see the stunning form and builds as you experience the innovative interface.

3.5-inch Widescreen 3D LCD Monitor
See your 3D movies and photos with the naked eye The large 3.5-inch LCD screen displays high-resolution, high-contrast 3D images and movies without the need for glasses. See it in all its glory with your own eyes!

Lenticular Lens System
Fujifilm’s unique 3D monitor enables you to enjoy 3D images just with your naked eyes. The Finepix REAL 3D W3 uses an array of microscopic concave lenses to produce binocular disparity. This technology prevents on-screen flickering and crosstalk.
Fujifilm FinePix Real 3D W3 digital camera highlights

Images come to life on the bright LCD display
High Luminosity Mode displays images 1.5x* brighter and reproduces color 1.8x* deeper allowing you to enjoy clear, distinct and vivid images.
* Compared to previous models.

High-resolution 1.15 million dot LCD
3D images are shown on a high resolution 1.15 million dot LCD. The LCD ensures perfect portrayal of fine detail and color.

Crisp 3D Shots with Low Crosstalk
Enjoy natural, effective 3D images with reduced “crosstalk” (or double exposure) which is typically present in 3D images.
Fujifilm FinePix Real 3D W3 digital camera highlights

Simply connect with HDMI cable to enjoy HDTV-quality images
Simply connect your W3 camera to a 3DTV using a HDMI cable* and sit back and enjoy all your photos and home movies in amazing high definition 3D!
Fujifilm FinePix Real 3D W3 digital camera highlights

High Resolution 3D Print System
Try out Fujifilm’s 3D printing system which prints 3D images directly on to special lenticular sheets. The result is photos with spectacular depth, and memories preserved in beautiful 3D.

Edit your 3D Images on MyFinePix Studio
Edit your 3D images using the MyFinePix Studio software* included. You can separate 3D photos in to left/right still images and re-combine them. You can also trim and combine your 3D movies quickly and easily.

Shooting Features

Shoot 2D/3D Hybrid
The FinePix REAL 3D W3 comes loaded with a variety of functions for both 3D and 2D.

Switch 3D/2D Button
You can still capture normal photos in 2D with this camera. Just press the 2D-3D button to toggle between the two settings. 2D/3D button can also be used in “Playback” mode.

Manual Shooting Functions
Choose “M” (Manual) Mode for the freedom to set shutter speed and aperture. Get instant control of depth of field in “A” (Aperture Priority) Mode. With the built-in “P” (Program) Mode, the camera automatically sets the shutter speed and aperture value. Take the shot you want, whether it is in 2D or 3D.

Super Intelligent Flash
This advanced flash system automatically adjusts flash output and timing to capture subjects and background in bright natural detail over the full flash range. No more flash washout even when taking ultra close-up shots.
* Macro can be set at 38cm in 3D mode and 8cm in 2D mode.

3D/2D Continuous Shooting
Never miss the moment capturing the scene in continual frames.

* 3D: 2 frames / sec. max 40 frames (size S)
* 2D: 1 frame/ sec. max 40 frames (size L), 3 frames / sec. max 40 frames (size S)

Mode Dial and Scene Position
Easy-to-select Mode Dial and Scene Position. Just select the Scene Position (SP) that matches the subject and situation. The camera automatically optimizes every setting from shutter speed and white balance to sensitivity and even selects whether or not the flash is required. Moments are captured with the best possible results for both 2D and 3D photos.

Mode Dial Settings

* AUTO: The easiest mode for taking pictures. Use this mode for ordinary photography. Scene Position: Choose a SP scene suited to the subject or shooting conditions and the camera will do the rest.
* Manual: Provides detailed settings that are impossible to set in Auto mode.
* Aperture Priority Auto: An automatic mode to set the aperture.
* Program Auto: An automatic mode to specify the settings except for the shutter speed and aperture setting.
* Adv. 2D: Simultaneously captures one set of the following 3 shooting types: Wide angle / zoom, standard / black & white, or high sensitivity / low sensitivity photos.
* Adv. 3D Shooting: Automatically takes successive shots with a press of a single shutter.

Scene Positions for Every Moment

* Natural Light & with Flash: Shoots 2 images continuously, without flash and with flash. Comes in great handy during marginal shooting situations.
* Natural Light: Produces beautiful images that retain the natural ambience when shots are taken in low-light conditions.
* Portrait: Set for shooting portraits. Skin tones are softened as it enhances the overall natural look.
* Landscape: Best for shooting scenery in daylight capturing clear and sharp shots of buildings and mountains effectively.
* Sport: A quick recognition of persons in motion or objects for a faster shutter speed to help you catch the perfect moment.
* Night: Mode for shooting evening and night scenes. A picture is taken with a slow shutter.
* Night (Tripod): Clear shots of twilight scenes using tripod.
* Sunset: Capture sunset scenes vivid in color.
* Snow: Most adaptable to snow scenes without unnatural darkened images or where the whole screen appears white.
* Beach: Clear shots of people without darkened images under strong sunlight.
* Underwater: Best for shooting underwater capturing clear images of the ocean blue.
* Party: Best for shooting indoor weddings or parties. Retains the natural ambience in low-light conditions.
* Anti Blur: Gives blur free results by preventing camera shake on moving subjects.

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Fujifilm FinePix Real 3D W3 Digital Camera with 3.5-Inch LCD

Fujifilm FinePix JX280 Highlights

HD Capability
The FinePix JX280 offers stunning HD movies in 720p with sound and high quality stills at 1920 x 1080. Many consumers are happy to enjoy HD movies on their PC, but with the new HD Player (sold separately), which comes equipped with a remote control, families can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.

Tracking Auto Focus
The new JX280 features Tracking Auto Focus which is perfect for when you need to take a picture of a moving subject and can’t keep your subject in the frame. Just switch Tracking Auto Focus on and it will track your subject and ensure that you achieve a crisp picture with you subject in the center of the frame in perfect focus.

Motion Panorama Mode with Auto Stitch
Simply select Panorama mode and start shooting. Then, align the “+” symbol into the circle and the shutter will automatically release to seamlessly stitch the shots together in-camera. Perfect for landscape, large buildings or even party shots!

Smile/Blink Detection
Photos are all too often spoiled by people blinking or grimacing. Smile Detection works with Fujifilm’s highly-acclaimed Face Detection technology to detect smiles on faces–it will not take a picture until it detects a smile, so you’re guaranteed happy shots! Another new feature is Blink Detection which warns you if you have captured an image with people blinking, so you can re-shoot if necessary.

Additional Features

* Scene Recognition Auto (SR AUTO) This mode intelligently detects the scene type you are shooting and optimizes the camera’s focus, exposure and white balance, so whether you’re photographing flowers or a holiday landscape, you will get flawless photos at the press of a button.
* Digital Image Stabilization Digital Image Stabilization reduces image blur automatically and offers creative adaptability and excellent picture quality.
* Face Detection and Automatic Red-eye Removal To provide perfectly exposed and focused portrait shots, the JX280 model is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
* Photobook Assist Photobook Assist lets you select and organize images in your camera to create a digital photobook. You can download the photobooks to your computer using MyFinePix Studio software that is included.

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Fujifilm FinePix JX280 14 MP Digital Camera with 5x Optical Zoom and 2.7-Inch LCD

Fujifilm FinePix Z800 EXR Highlights

Touch Screen Technology
The FinePix Z800EXR’s most appealing feature is its intuitive touch screen technology. The rich 460k-pixel 3.5-inch touch screen display panel facilitates effortless navigation of the camera’s many functions. The touch screen not only lets you take and view photos with the touch of a finger, but also provides a large, bright screen to compose and view your photos. With Dual Direction GUI and Dual Image Display, travelling though the FinePix Z800EXR’s functions are smooth and easy. Dual Direction GUI detects the orientation of the camera and automatically switches the direction of the menu button accordingly (for shooting, playback, multi-viewing and image search), while Dual Image Display splits the screen in various ways to view multiple images at once, so you can scroll through your images quickly and easily to locate the one you are looking for.

EXR Sensor Technology, with Hybrid High Speed AF
The next generation EXR sensor in the FinePix Z800EXR incorporates “Phase Detection pixel built-in CCD” to realize Hybrid High Speed Auto Focus. It has the ability to intelligently decide between the two focusing systems on the camera. For example, when a bright, high-contrast subject is positioned in the center of the frame, Phase Detection AF works fast and accurately; and in dark scenes, Contrast AF is employed to work accurately.

The Z800EXR uses both Phase Detection AF and Contrast AF to offer fast auto focus speeds in all scenes. To achieve an incredible auto focus speed of 0.158 seconds2, Fujifilm engineers placed pairs of phase detection pixels on the EXR sensor, which work like external sensors on DSLRs. The Z800EXR automatically selects the better focus system (Contrast or Phase Detection), by measuring the amount of light or contrast in the scene. The benefit for the photographer is immediate and obvious–an almost instantaneous capture of the subject in the frame, with no missed shots or subjects half out-of-frame.

Intelligent Image Stabilization
Longer zoom cameras need stabilization more than any other compact, with handshake and subject movement a particular problem in low light at telephoto range and in movie mode. With a newly enhanced gyro sensor, the new image stabilization system promises further improved image quality with reduced blurring and noise in still pictures and even when shooting movies at the full 5x optical zoom or in very low-light. The new sensor is able to overcome handshake and can compensate for both sharp and wide hand movements, therefore increasing ISO to freeze action is no longer so necessary, meaning beautifully sharp low-light pictures can be achieved at 400 ISO, rather than 800 or 1600 ISO at night scenery. The FinePix Z800EXR also works to reduce blur to a minimum by deploying higher ISO sensativity to automatically increase shutter speeds, and CCD Sensor Shift Stabilization to counteract the problems of handshake. By cleverly combining these two, blur is reduced to an absolute minimum.

HD Capability
The FinePix Z800EXR also offers HD movie capture in 720p with sound and high quality HD stills playback at 1920×1080. Many consumers are happy to enjoy HD movies on their PC, but with the new HD Player (optional extra), which comes equipped with a remote control, families can gather around their home HDTV to enjoy amazingly detailed stills and high resolution movie playback.

Face Recognition Technology
With Face Recognition Technology, you can identify the people in a picture by name. Fujifilm’s Face Recognition Technology gives you the ability to pre-program 8 people into the camera. To do this, you start by taking a picture of the person you want to program into the camera and then tell the camera who that person is (e.g. Mom). You also have the option of inputting the category she belongs to (e.g. friends/family) and the date of her birthday. The next time you take a photo of her, the camera will cleverly recognize “Mom” and optimize the settings to ensure that exposure and focus are best suited to her, rather than the other people in the picture.

In addition, the FinePix Z800EXR’s Picture Search Tool is able to use the Face Recognition data (name, birthday and category) to help you find and playback your photographs quickly and easily. If you want to scroll through all pictures featuring “Mom” for example, the camera will be able to select them for you for easy viewing.

Motion Panorama 360 for the Perfect All-Round Shot
New to the EXR sensor, the Z800EXR extends the sweep range to 360° (shots can also be taken vertically). Combined with high quality Fujifilm printing, astounding scenes can be taken, showing fine detail, low noise and high resolution at 180°, 240° or a full 360° range.

Photobook Assist
Photobook Assist lets you select and organize images in your camera to create a digital photobook. You can download the photobooks to your computer using MyFinePix Studio software that is included.

Additional Features

* EXR AUTO Technology Prized for bringing a new level of image quality to the consumer compact market, Fujifilm’s EXR technology has the unique ability to switch its behavior depending on the shooting conditions by selecting any of 3 different sensor modes. The FinePix Z800EXR can be left on EXR Auto Mode and the camera will do all the hard work for you. It intelligently detects the scene type you are shooting and optimizes the camera’s focus, exposure and white balance and selects the best sensor setting, so whether you’re photographing flowers or a holiday landscape, you will get flawless photos at the press of a button. Or alternatively, you can manually select one of three EXR Priority modes for high resolution (HR), dynamic range (DR) or high sensitivity and low noise (SN).
* Touch Shot Provides the ability for one touch focus and shooting for easy photo taking. After the user taps the focal point of choice for the shooting scene on the LCD display, the camera automatically sets the appropriate focus and functions, and then releases the shutter for optimal one touch picture taking.
* ‘Super Intelligent’ Flash The FinePix Z800EXR offers a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed. Super Intelligent Flash is most useful in macro photography where the contrast between subject and background can be especially challenging, but is also effective for night and backlit photography.
* Face Detection and Automatic Red-eye Removal To provide perfectly exposed and focused portrait shots, the FinePix Z800EXR is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
* Pet Detection For those who enjoy the company of four-legged friends, the FinePix Z800EXR comes equipped with Fujifilm’s Pet Detection technology, allowing users the ability to detect up to 10 faces of dogs or cats and automatically optimize the focus. Pet Detection works by matching various dog or cat data of facial parts with patterns to detect the dog or cat being photographed.
* Easy Web Upload The FinePix Z800EXR also has the Facebook/YouTube Automatic Upload feature which is perfectly suited for consumers who want to share their pictures and videos more easily. Users can mark their favorite images and videos for Facebook or YouTube upload so they are all ready to go when they next connect to their computer. No more time is wasted sorting through pictures on the computer–just connect to MyFinePix Studio (supplied with the camera) and all marked images and videos will upload directly to the respective site at the press of a button.

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Fujifilm FinePix Z800EXR 12 MP Digital Camera with 5x Periscopic Optical Zoom and 3.5-Inch Touch-Screen LCD (Red)
Fujifilm FinePix Z800EXR 12 MP Digital Camera with 5x Periscopic Optical Zoom and 3.5-Inch Touch-Screen LCD (Black)
Fujifilm FinePix Z800EXR 12 MP Digital Camera with 5x Periscopic Optical Zoom and 3.5-Inch Touch-Screen LCD (Pink)
Fujifilm FinePix Z800EXR 12 MP Digital Camera with 5x Periscopic Optical Zoom and 3.5-Inch Touch-Screen LCD (Black)

Fujifilm FinePix F300EXR Highlights

Sharp, Clear 15x Zoom Lens
The FinePix F300EXR features a Fujinon 15x Super Wide-Angle optical zoom lens that produces crisp high resolution results throughout the focal range, from 24mm wide-angle to 360mm telephoto. The lens of the FinePix F300EXR also features Super EBC Coating that keeps ghosting and flare to minimum, allowing for optimal picture quality.

EXR Sensor Technology, with Hybrid High Speed AF
The next generation EXR sensor in the FinePix F300EXR incorporates Phase Detection pixels built-in to the CCD to realize Hybrid High Speed Auto Focus. It has the ability to intelligently decide between the two focusing systems on the camera. For example, when a bright, high-contrast subject is positioned in the center of the frame, Phase Detection AF works fast and accurately; and in dark scenes, Contrast AF is employed to work accurately.

The F300EXR uses both Phase Detection AF and Contrast AF to offer fast auto focus speeds in all scenes. To achieve an incredible auto focus speed of 0.158 seconds, Fujifilm engineers placed pairs of phase detection pixels on the EXR sensor, which work like external sensors on DSLRs. The F300EXR automatically selects the better focus system (Contrast or Phase Detection), by measuring the amount of light or contrast in the scene. The benefit for the photographer is immediate and obvious – an almost instantaneous capture of the subject in the frame, with no missed shots or subjects half out-of-frame.

Intelligent Image Stabilization
Long-zoom cameras need stabilization more than any other compact, with handshake and subject movement a particular problem in low light at telephoto range and in movie mode. With a newly enhanced gyro sensor, the new image stabilization system promises further improved image quality with reduced blurring and noise in still pictures and even when shooting movies at the full 15x optical zoom or in very low-light. The new sensor is able to overcome handshake and can compensate for both sharp and wide hand movements, therefore increasing ISO to freeze action is no longer so necessary, meaning beautifully sharp low-light pictures can be achieved at 400 ISO, rather than 800 or 1600 ISO at night scenery. The FinePix F300EXR also works to reduce blur to a minimum by deploying high ISO sensitivity to automatically increase shutter speeds, and CCD Sensor Shift Stabilization to counteract the problems of handshake. By cleverly combining these two, blur is reduced to an absolute minimum.

3.0-inch High-Contrast LCD
The FinePix F300EXR is fitted with a high contrast 460K-pixel 3.0-inch LCD. The high contrast LCD is a considerable benefit in bright light, and means that the camera can be directed at various shooting angles to enable framing of awkward shots. The LCD is bright and clear for beautiful rendition of shots in playback.

HD Movie Capture
With the ability to capture movies in HD quality 720p, the F300EXR also has a Mini HDMI Port, making it quick and easy for users to realize the full benefits of their home theater system and to share all their special moments.

Motion Panorama 360 for the Perfect All-Round Shot
New to the EXR sensor, the F300EXR extends the sweep range to 360° (shots can also be taken vertically). Combined with high quality Fujifilm printing, astounding scenes can be taken, showing fine detail, low noise and high resolution at 180, 240° or a full 360° range.

Improved Pro Focus Mode
Introduced on the F70EXR, Pro Focus Mode has proved very popular with photographers. Through complex digital imaging technology, several images are combined to create a crisp shot of the subject against a defocused background and foreground. Ideal for portraits, nature photography or any subject that needs ‘lifting’ from its background, the FinePix F300EXR Pro Focus Mode provides satisfying professional results at the touch of a button. Results are even more simple to achieve as Pro Focus Mode has been now been combined with Face Detection and Face Recognition.

Face Recognition
With Face Recognition, users can register up to eight (8) faces, along with names, birthdays and categories, and the F300EXR will prioritize focus and exposure right on the faces of those special people. Users can also use Image Search to view images of a registered person. Compared to models from other manufacturers, Fujifilm’s Face Recognition has faster recognition speed, greater number of names displayed, and the ability to recall the most often shot subject.

Tracking Auto Focus
The F300EXR also has Tracking Auto Focus, which allows users to track a moving subject automatically for still picture capture.

Additional Features

* Super Intelligent Flash The FinePix F300EXR offers a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed. Super Intelligent Flash is most useful in macro photography where the contrast between subject and background can be especially challenging, but is also effective for night and backlit photography.
* EXR AUTO Technology Prized for bringing a new level of image quality to the consumer compact market, Fujifilm’s EXR technology has the unique ability to switch its behavior depending on the shooting conditions by automatically switching sensor modes. The FinePix F300EXR can be left on EXR Auto Mode and the camera will do all the hard work for you, or alternatively, you can manually select one of three EXR Priority modes for high resolution (HR), dynamic range (DR) or high sensitivity and low noise (SN).
* Face Detection and Automatic Red-eye Removal To provide perfectly exposed and focused portrait shots, the FinePix F300EXR is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
* Photobook Assist Photobook Assist lets you select and organize images in your camera to create a digital photobook. You can download the photobooks to your computer using MyFinePix Studio software that is included.

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Fujifilm FinePix F300EXR 12MP Digital Camera with 15x Wide-Angle Zoom and 3.0-Inch LCD

FinePix F80EXR Highlights
Fuji FinePix digital camera highlights

Face Recognition
Now, users can register up to eight (8) faces, along with names, birthdays and categories, and the F80EXR will prioritize focus and exposure right on the faces of those special people. Users can also use Image Search to view images of a registered person. Compared to models from other manufacturers, Fujifilm’s Face Recognition has faster recognition speed, greater number of names displayed, and the ability to recall the most often shot subject.

Super CCD EXR
Long zoom compact cameras, as opposed to standard compact digital cameras, typically use a smaller sensor that is vulnerable to difficult lighting conditions since light has a harder time reaching the CCD sensor. To mitigate this vulnerability, Fujifilm has introduced its award-winning EXR technology into the FinePix F80EXR, allowing for significant improvement in image quality against the competition.

Fujifilm’s EXR technology uses the human eye as the basis for the perfect camera sensor, creating a Super CCD sensor capable of registering excellent levels of detail when switched to its HR (High Resolution) mode. The FinePix F80EXR is also capable of offering excellent quality in low light and superb highlight detail in contrast light when switched to its SN (High Sensitivity and Low Noise) mode and DR (Wide Dynamic Range) modes respectively.

Super Slim 10x Zoom Lens
In conjunction with the Super CCD EXR sensor, the FinePix F80EXR features a Fujinon 10x Wide-Angle optical zoom lens that produces crisp high resolution results throughout the focal range, from 27mm wide-angle to 270mm telephoto. The lens of the FinePix F80EXR features Super EBC Coating that keeps ghosting and flare to minimum to allow for optimal picture quality.

Pet Detection
For those who enjoy the company of four-legged friends, the F80EXR has Pet Detection, allowing users the ability to detect up to 10 faces of dogs or cats and automatically optimize the focus. The F80EXR is programmed to recognize 57% of the Fédération Cyno Logique Internationale (FCI) Registered Dogs, 80% of the Top 20 Dogs in the American Kennel Club (AKC) Ranking and 60% of The Cat Fancier’s Association (CFA) breeds. Pet Detection works by matching various dog or cat data of facial parts with patterns to detect the dog or cat being photographed.

HD Movie Capture
Fuji FinePix digital camera highlights
With the ability to capture movies in HD quality–720p HD–the F80EXR also has a micro HDMI Port, making it quick and easy for users to realize the full benefits of their home theater system and to share all their special moments.

Tracking Auto Focus
The F80EXR also has Tracking Auto Focus, which allows users to track a moving subject automatically for still picture capture.

Additional Features

* ‘Super Intelligent’ Flash: The FinePix F80EXR offers a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed. Super Intelligent Flash is most useful in macro photography where the contrast between subject and background can be especially challenging, but is also effective for night and backlit photography.
* Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix F80EXR is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
* Dual Stabilization: Long-zoom cameras need stabilization more than any other compact, with handshake and subject movement a particular problem in low light at telephoto range. The FinePix F80EXR reduces blur to a minimum by deploying Picture Stabilization to automatically increase shutter speeds to freeze action, and CCD Sensor Shift Stabilization to counteract the problems of handshake. By cleverly combining these two, blur is reduced to an absolute minimum.
* 3.0-inch High-Contrast LCD: The FinePix F80EXR is fitted with a high contrast 230K-pixel 3.0-inch LCD. The high contrast LCD is a considerable benefit in bright light, and means that the camera can be pitched at various shooting angles to enable framing of awkward shots. Viewable at 160 degrees both vertically and horizontally, the LCD is bright and clear for beautiful rendition of shots in playback.

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Fujifilm FinePix F80EXR 12 MP Super CCD EXR Digital Camera with 10x Wide Angle Optical Zoom and 3.0-Inch LCD

* 10-megapixel CMOS image sensor for superior low-light performance and photo-quality, poster-sized prints
* Fujinon 30x (24-720mm equivalent) manual optical zoom lens; 24-720mm (equivalent on a 35mm camera) range from true wide-angle to ultra telephoto
* HD movie mode with stereo sound; mini HDMI output
* Triple Image Stabilization; ‘Super Intelligent’ Flash
* 3.0-inch High-Contrast Tilting LCD and Electronic View Finder

Technical Details

* Brand Name: Fuji
* Model: HS10
* Optical Sensor Resolution: 10 MP
* Optical zoom: 30 x

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Fujifilm FinePix HS10 10 MP CMOS Digital Camera with 30x Wide Angle Optical Zoom and 3-Inch LCD

* 12-megapixel Super CCD EXR sensor; 3.0-inch LCD
* 10x wide-angle optical zoom; 27mm wide-angle to 270mm telephoto
* 720p HD movie recording; mini HDMI port
* Pet Detection; Tracking Auto Focus
* Super Intelligent’ Flash; Face Detection and Automatic Red-eye Removal

Technical Details

* Brand Name: Fuji
* Model: F80EXR
* Optical Sensor Resolution: 12 MP
* Optical zoom: 10 x

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Fujifilm FinePix F80EXR 12 MP Super CCD EXR Digital Camera with 10x Wide Angle Optical Zoom and 3.0-Inch LCD

* 12-megapixel resolution for large, photo-quality prints
* Fujinon 5x wide-angle optical zoom lens
* Capture 720p HD movies with sound and still shots in 16:9 that can be played back on any HD-ready television (or a home PC)
* Panoramic Shooting mode; Picture Search
* 2-AA Batteries

Technical Details

* Brand Name: Fuji
* Model: AX200 Black, Silver
* Optical Sensor Resolution: 12 MP
* Optical zoom: 5 x

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Fujifilm FinePix AX200 12 MP Digital Camera with 5x Wide Angle Optical Zoom and 2.7-Inch LCD (Black)
Fujifilm FinePix AX200 12 MP Digital Camera with 5x Wide Angle Optical Zoom and 2.7-Inch LCD (Silver)

* 12-megapixel resolution for large, photo-quality prints
* Capture 720p HD movies with sound
* 3x optical zoom; 2.7-inch LCD
* Panoramic Shooting mode
* Powered by 2 AA batteries

Technical Details

* Brand Name: Fuji
* Model: AV100 Black, Silver
* Optical Sensor Resolution: 12 MP
* Optical zoom: 3 x

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Fujifilm FinePix AV100 12 MP Digital Camera with 3x Optical Zoom and 2.7-Inch LCD (Black)
Fujifilm FinePix AV100 12 MP Digital Camera with 3x Optical Zoom and 2.7-Inch LCD (Silver)